Struggling USA Businesses Lose Dominance

“Spring break didn’t happen for us.” Florida Businesswoman.

Struggling American Businessman

Business in the USA is struggling; all types of businesses, farmers, retailers, manufacturers, service providers and others, are all struggling. Every excuse under the sun is offered as to why their business has stagnant turnover or worse.

Let’s look at some of those excuses

• Spring break didn’t happen for us.

• Summer swing didn’t happen for us.

• It’s the economy.

• It’s the after math of covid.

• It’s the school holidays.

• The kids have gone back to school.

• It’s the weather.

• The homeless are driving customers away.

• There is no one to do the work.

Common Reasons Business Struggles

Here are some common reasons business owners in the U.S. give, when their business struggle:

Finance and Cash flow!

Raising capital: Difficulty finding investors or securing loans and grants, slows or stops a business from getting off the ground. This is especially true for startups.

Cash flow problems: At any stage of the business life cycle any entity can underestimate how much money they need to operate and overestimate how quickly revenue will come in. There are many examples in today’s environment of this happening. If the lack of cashflow is not addressed the business will close or head into bankruptcy.

Overspending: Business owners who invest heavily in branding, stock, or office space before demand is proven, will quickly run out of capital.

Misjudging the Market and Demand

Misjudging the market: A market with too many competitors and not enough differentiation can doom any business. This is not always true, too many competitors do not preclude new entrants if what they bring to the market; new methods and systems, exceptional and innovative technology, are capable of disrupting of the whole market. 

No real demand: A surprising number of businesses launch without validating whether people actually want their product or service. Established enterprises who have been around for decades also make the same misjudgments. Economic factors beyond their control, creates lack of demand, driving many out of business.

Strategic Mistakes

Poor business planning: The most resourced, experienced business leaders cannot foresee the future, even the best laid plans go astray. Examples abound.

Invisible online presence: I know all about being invisible online. What I have at stake is nothing compared to a brick-and-mortar business. Retail or service businesses, who have a physical location are disadvantaged if their online presence is barely seen. A main street location does not have the impact it once had when they are surrounded with vacant stores. Being in the wrong place for brick-and-mortar business can stifle business.

Weak management: Inexperienced leadership that does not delegate can be a disaster.

Marketing Issues

Ineffective marketing and an ineffectual online presence: A common pitfall is not having a story that connects with your demographic, your target market. This is important to attract online business. Spending money on the wrong channels or on making adverts that fail to impact with your demographic is damaging to your business.

In today’s economy, not investing in SEO, social media, or e-commerce can leave a business struggling.

Tariffs

This out-of-control elephant is what is doing the most damage to business in the United States. Farmers have lost international markets to other countries due to Trump’s tariff policy. Cost of business machinery, goods and groceries, any product that is imported from any country costs businesses and every American more for all goods.

Immigrants legal and illegal are fair game for the masked thugs disguised as ICE agents who don’t care what your status is, don’t care that families who contributed taxes for decades are split apart. Farmers suffer because immigrants are cautious of exposing themselves due to being thrown out of the country. Doge gutting government departments, particularly health, so Trump could manipulate justice and everything else, through disinformation or none at all.

Surely, by now, all American citizens must understand that it is they who pay the tariffs, not other counties, not US businesses - unless they are the end consumer, not your government, but you the USA citizen, hundreds of millions of you the end consumer who buy the goods whether they are imported or not, pay the tariff. The Trump tariffs affect every US citizen.

Summary

Rising costs, due fundamentally to Trump’s tariffs is the singular reason that have made life difficult for struggling US businesses. Shutting down the government today is only due to Trump’s administration, no one else. Republicans have all the power, the house, ICE, the FBI. Then the government blames Democrats, Biden, everyone except themselves for the disastrous economy. Is it any wonder the once great USA has lost its dominance.